Our Digital Marketing Certificate program offers comprehensive training in the ever-evolving landscape of digital marketing, equipping participants with the essential skills and knowledge needed to excel in today's competitive online marketplace. Through a blend of theoretical insights and hands-on practical exercises, students delve into topics ranging from social media marketing and search engine optimization to content strategy and data analytics. Led by industry experts, this program provides a deep understanding of digital marketing tools and techniques, empowering participants to develop effective marketing strategies, drive online engagement, and achieve measurable results for businesses of all sizes. Whether you're a marketing professional seeking to enhance your skills or an aspiring digital marketer aiming to break into the field, our certificate program offers the perfect pathway to success in the dynamic world of digital marketing.
| Code | Title | Units |
|---|---|---|
| Required Courses: | ||
| FTVM 198 | Media Practicum | 3 |
| FTVM 110 | Audio Performance | 3 |
| FTVM 114 | Editing I | 3 |
| ART 161 | Digital Photography | 3 |
| COMM 136 | Introduction to Public Relations | 3 |
| FTVM 132 | Film and Video Production 1 | 3 |
| Total Units | 18 | |
Students working for certificates must have a basic knowledge of arithmetic, reading and writing in order to learn and work in the occupations they select.
This is a Gainful Employment Program
Program Learning Outcomes
At the completion of this program, students will be able to:
- Demonstrate entry-level skills by creating an online portfolio of work.
- Create short video content that meets the standards of broadcast and social media outlets.
- Produce a package of video content for at least one project.
- Attain qualifications for entry-level positions in public relations and internal communications where video production is necessary.