Our Social Media Production Certificate program is designed to provide students with comprehensive training in the creation of engaging and visually compelling content for various social media platforms. Through a combination of Film, Television, Media Classes such as video production, editing, and Art classes such graphic design and typography classes, participants will develop the skills necessary to craft impactful multimedia content that captivates audiences and drives engagement. From conceptualization to execution, students will learn the fundamentals of storytelling, cinematography, and graphic design techniques, empowering them to produce professional-quality content tailored to the unique demands of social media. Whether you're an aspiring content creator looking to launch a career in digital media or a marketing professional seeking to enhance your social media presence, our certificate program offers the perfect blend of theory and hands-on experience to succeed in the fast-paced world of social media production.
| Code | Title | Units |
|---|---|---|
| Required Courses: | ||
| FTVM 198 | Media Practicum | 3 |
| ART 144 | Typography and Visual Communication | 3 |
| ART 148 | Fundamental Graphic Design Principles and Digital Practices | 3 |
| FTVM 213 | Radio and Podcast Operations | 3 |
| FTVM 215 | Editing II | 3 |
| Total Units | 15 | |
Students working for certificates must have a basic knowledge of arithmetic, reading and writing in order to learn and work in the occupations they select.
Program Learning Outcomes
At the completion of this program, students will be able to:
- Develop the ability to create strategic and engaging content across digital platforms, incorporating video, photography, and public relations principles to effectively convey brand messaging, engage audiences, and drive desired actions.
- Acquire proficiency in multimedia storytelling techniques, integrating video, photography, and public relations strategies to craft compelling narratives that resonate with target audiences and enhance brand identity and reputation in the digital space.
- Develop the ability to conceptualize and execute strategic social media content plans, integrating video production, editing, and graphic design to effectively engage target audiences, increase follower engagement, and drive desired actions.
- Cultivate creative problem-solving skills in multimedia production contexts, learning to overcome technical challenges, adapt to evolving social media trends, and produce innovative content that stands out in the digital landscape.
- Build a comprehensive portfolio showcasing proficiency in video production, editing, and graphic design for social media platforms, demonstrating the ability to conceptualize, create, and deliver high-quality multimedia content suitable for a variety of social media marketing campaigns and branding initiatives.